OUR PROCESS BEGINS WITH A CONVERSATION

Our discovery session could benefit you if:

You are ready to re-brand your existing business.

You are looking to take your business to the next level.

You want to attract a loyal customer base who love what you offer.

You want to stand out as different from the competition.

Your Passion + Our Insight = Your Greatest Potential

Our Discovery Session is designed to show you how to get from where you are to where you want to be. We listen to your story and clearly identify how branding in today's market will impact your business. Our conversation will empower you to make crucial decisions that will ultimately shape your ideas into a successful business.

You'll leave our Discovery Session with more passion for your idea and a heightened brand insight. Seeing things clearer will allow you to better see yourself.

ONE-ON-ONE BRAND CONSULTATION

How it works.

Give us a call or email us to start the conversation. We will answer any questions you may have regarding our process and book your session with our Brand Consultant.

Once your session is booked, our first step will be to email you a link to an online form giving us the information we need to familiarize ourselves with you and your industry. We work behind the scenes before our session, reviewing your industry as a whole, your existing business (if you have one), your current business stage and future goals.

We meet for our 3 hour Discovery Session and share our insights about your business and how we see it succeeding in today's market. We discuss relevant brand topics that are crucial for you to know and understand to succeed today. We will discuss how you may be able to differentiate your brand from competitors and how to make a difference for your customers.

You'll leave our session armed with a new perspective that will forever impact your path to branding your business.

Things you may discover during our session:

The difference of running your business as a commodity vs. a brand.

Whether you have been seen as a commodity or a brand so far.

How your brand can make a difference.

The new way to market your business to the public.

Buyer's trends that are impacting business today.

Forward planning and evolving your brand.

#1. Define Your Goals

Before pressing a button, picking up the phone, or grabbing your jacket - take a moment to think first about the purpose and objectives of your communication. Also, define what success will look like afterwards. Be clear about your intention. Are you trying to educate, persuade, smooth over an issue, share, or simply nurture a relationship? Don't just go through the motions - have a goal in mind.

#2. Know Your Audience

Always the cornerstone of any effective communication, think about who you are reaching out to before you do. If you don't know them, do whatever research you can ahead of time. If you have some history together, reflect on what they respond well to and what their preferred style of communication seems to be. You will be more effective if you can align with what works for them.

The age group of your audience may also play a role. In an interesting article by Ayaz Nanji called B2B Buying: Millennials vs. Gen X and Baby Boomers, he cites some IBM research that shows the changing communication style preferences between generations. The results illustrate how business people of different ages prefer different modes of communicating. It's worth a read and you might be surprised by some of the findings.

#3. Choose Your Vehicle

Next comes the mode of communication. Whether you use a text, social media, phone, teleconference, web meeting, or an in-person meeting, decide on the vehicle that's most appropriate. Make sure whatever you choose will deliver your message in a way that helps achieve your goals. Here are a few helpful hints:

• Never use email for topics that are emotionally charged - ever!
• If an email takes 1/2 hour to write or has 30 revisions, pick up the phone
• Use proper email etiquette1 - estimates are that we spend 1/4 of our time sifting through them
• If you're writing, remember your personal brand is at stake - sloppiness doesn't reflect well on anyone
• If using teleconferencing or a web meeting - have the technology figured out before the call, not during the first 15 minutes of it - can you relate?

#4. Get Prepared

If your communication is important, prepare some form of "call planning guide" first and with the right amount of detail. If it's a crucial conversation of some sort, consider rehearsing out loud before you engage. It may sound silly, but it works. If you have ever done this before giving a presentation (if not, you really should), you will understand the benefits. Also, try to visualize how the flow of the communication might go and if you anticipate any possible objections, prepare your responses in advance.

#5. Execute Well

If you have gone through the first 4 steps, you should be feeling confident and well-prepared - now it's time to deliver. This should be the easy part if you're ready and relaxed, and you just be yourself.

I realize some of this may seem a bit obvious and certainly for the large majority of our daily touch-points, we don't require this much structure. However, if you get in the habit of thinking this way about your communications, they will improve and you will be more effective. Every time you connect with a prospect, client, or anyone else who impacts your business, you have an opportunity to drive an outcome - make it count!